Built for the Holidays is USPS’s holiday campaign that invites you to a miniature world, highlighting its role in delivering joy to every address in America.
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Every element of the campaign set is handcrafted from real USPS shipping boxes, envelopes, and various packing materials, creating an unique holiday landscape.
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Throughout the campaign, we've hidden many Easter eggs, such as a mini figurine of the Postmaster General, QR codes for USPS services, billboards made of stamps, and many more.
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Agency
MRM New York
Client
United States Postal Service
MRM New York
Client
United States Postal Service
Directed By
Yves Geleyn
Production
Hornet
Yves Geleyn
Production
Hornet