Instagram Stories

Instagram wanted to encourage Gen Z to express themselves more on Stories, so we came up with a fun and engaging idea. We created hundreds of unique 15-second videos featuring a variety of activities, from vogue dancing and mini-hoop dunking to fuzzy manicures and puppet skits. Our aim was to showcase a range of interests and passions in a way that would inspire teens to share more of themselves on Instagram. Here are some of our favorite examples.

Client: Instagram
Agency: R/GA
Team: Nadia Saccardo, Isobel Oliphant, Juliette Delerue, Mariam Farooq, Elizabeth Ferraro, Bria Benjamin, Zoe Farrell, Jason Saimpy

My Thing 📚
Show off your passions and hobbies
using Superzoom and Boomerang.

Get Real 💥
Let your friends know
how you feel using Close Friends.

Into It 💘
Open up to the world and show off
what you're into using Camera Formats.

Just Curious 🤔
Get creative and ask friends
with Interactive Stickers.

Make It A Moment 🔥
Elevate your everyday life with
Superzoom and Boomerang.


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