Shot with AR–15

AR–15 was the weapon of choice in the recent mass shootings in the United States - a Las Vegas concert, Orlando night club, Sandy Hook elementary school, a Texas church, a high school in Parkland, FL, and many more.

To help raise awareness about the deadly power of this weapon of war, I hijacked the iconic “Shot on iPhone” campaign and turned it into “Shot with AR–15” featuring the NRA logo. Then I pasted them on the streets of New York City.

Client: Personal
Press: NY Daily News, AdAge, Creativity Top 5, DesignTaxi, AOL, SBS and more.

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