Shot with AR-15

AR-15 was the weapon of choice in the recent mass shootings in the United States—a Las Vegas concert, Orlando night club, Sandy Hook elementary school, a Texas church, and a high school in Parkland, FL.

To help raise awareness about the deadly power of this weapon of war, I hijacked the iconic “Shot on iPhone” campaign and turned it into “Shot with AR-15” featuring the NRA logo. Then I pasted them on the streets of New York.

In the press
NY Daily News / AdAge / Creativity Top 5 / DesignTaxi / AOL / WCBS / Konbini France / W&V Germany / SBS News / NY Radio Korea / Washington Square News

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