Google Assistant Kids

Advertising, Digital

Kids love asking questions, but Google is sometimes too difficult for kids.
Detecting the users’ age by analyzing their pitch and pronunciation, Google Assistant Kids simplifies the answers to make it easier for kids to understand.

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Cannes Future Lions, Winner
New York Festivals, First Prize
Graphis New Talent, Platinum

In collaboration with
Minyoung Park
Jisoo Hong

As seen on
AdAge / Adweek / PSFK / Adobo Magazine / Business Wire / Creativepool / Creativity Online / AKQA / SVA / Dailian / Naeil News / MK News / Tech2 / Mediafeed / BrandNews Italia / Strategy Canada / PAGE Germany / L'ADN