Google Assistant Kids

Advertising, Digital

Kids love asking questions, but Google is sometimes too difficult for kids.
Detecting the users’ age by analyzing their pitch and pronunciation, Google Assistant Kids simplifies the answers to make it easier for kids to understand.

✌︎

2017 Cannes Future Lions, Winner
2018 New York Festivals, First Prize
2018 Graphis New Talent, Platinum

In collaboration with
Minyoung Park
Jisoo Hong

As seen on
AdAge / Adweek / PSFK / Adobo Magazine / Business Wire / Creativepool / Creativity Online / AKQA / SVA / Dailian / Naeil News / MK News / Tech2 / Mediafeed / BrandNews Italia / Strategy Canada / PAGE Germany / L'ADN / +more